Methodologies

• Qualitative Research: Focus groups and experienced in-depth interviewers
   
• Quantitative Research: In-person, telephone, mail and web-based surveys
   
• Technology Issues: Special expertise to deal with the most complex IT issues

Business Focus

• Customer Needs Analysis, Customer Satisfaction and Baldrige Audits
   
• Employee Research: Both internal customer and climate surveys
   
• Strategy and Balanced Scorecard measurement systems
   
• Positioning, Reputation Management and Global Brand Equity Tracking.
   
• Training -- Training programs on Balanced Scorecard Implementation and process improvement

"We always say that if you had three numbers to live by, they'd be employee satisfaction, customer satisfaction and cash flow."

--  Jack Welsh